Contests are a great way to get viewers on your Liveme stream. But you have to run your contest the right way if you want to get the visibility you want. Luckily, we have a live competition guide and lots of free ideas to help you.
Why use contests and sweepstakes to increase your audience?
Do distributions work? Yes! Online contests and sweepstakes have several benefits that help you grow your audience. Here are four reasons why giveaways help your Liveme air:
Raising Awareness: Well promoted contests go viral – everyone loves free stuff. Even people who have never heard of you before can enter your contest for a chance to win any prize you give away. Once they follow your account, it will be much easier for you to stay on their radar. Contests are a great way to help more people get to know you and what you do.
Building a Community: In addition to increasing your followers or viewers, you can also create a big Family on Liveme with a contest. Having a lot of subscribers is great, but if they are not interested or feel connected to your broadcast, it will not do you any good.
Giving something away for free doesn’t seem to be profitable. But when planning a competition, you need to think about the long term. You will have many subscribers, viewers who will regularly visit you, diversify the broadcast, distinguish you from competitors, and increase the number of your donors.
The most popular types of competitions
Running contests on Liveme is easy because you can follow the formula and tailor them to your streaming format. People recognize the same types of contests and sweepstakes, so it will be easier for them to participate. Five types of competitions are usually held online: gifts, drawings, contests, lotteries and tests. Let’s look at each of them.
Gifts
Gifting is when you offer a product or promotion to your viewers, usually after they have completed some task or action (such as following or sharing you). During the broadcast, you collect entries for a prize draw, and towards the end, you choose a random winner.
Practical jokes
Giveaways are similar to giveaways – both involve a random selection of a winner. However, unlike sweepstakes where you can limit participation to your loyal followers, sweepstakes are open to everyone.
Contests
By law, contests are skill-based competitions that require time and effort from your participants. Competitions can take many forms, for example:
Partner competition with another presenter
Ask members to submit a video
Photo Caption Contest
Requesting comments in response to an invitation you provided
Vote with a gift to win
Lotteries
Lottery winners are selected at random, but they must make a deposit in order to participate.
Trial
The challenge usually refers to a non-reward type of competition. People take part in the challenge to help you raise money or gain fame.
Ideas for a live broadcast contest
In theory, you can understand social media contests, but what are some good examples of contests that can be run live?
The best question wins a prize
Direct Q&A is one of the most fun types of live contests because you get your viewers to submit content for discussion. A perfect example is when the marketing team for The Hobbit: The Desolation of Smaug hosted a live Q&A session with Peter Jackson. Fans were asked to record themselves asking Jackson a question and then submit the URL of their question video to YouTube in advance. They played a video of fan questions during a Facebook live broadcast and Jackson responded.
Musical competition
Music Competition is a type of live skill competition that is perfect for streamers. You ask the members to compose or play a song as their recording. DJ Tech Tools asked participants in their competition to record their performance of the track in Ableton Live to win a 3D Midi Fighter controller. He posted the winning entry on his channel and it has been viewed over eight million times!
Play the game with your followers
Start a game in which subscribers have to guess the outcome of the event. Who will guess more often will receive a prize.
Summing up
Hosting contests live on Liveme seems like a no-brainer. Find a prize, give away a prize, get a lot of followers, right? But not always everything is so simple. There are rules that you must follow and tips to keep in mind in order for your competition to be successful.
Contests, giveaways and challenges are a proven method of promoting hosts that you can use in your live broadcast. If you tailor the contest to your channel’s theme and audience, you’re sure to draw attention to your channel.