Live broadcasters can make money from American loneliness using streaming technology. They can sell their time directly on the Internet, without pornography or other perversions. Through streaming, people can easily connect with the audience and earn money by simply offering to spend time together. They can talk, share their thoughts, post videos and the intricacies of their life experiences, and get paid for it. Broadcasts on LiveMe not only provide users with a lot of opportunities, but also allow app owners to earn money. According to Grand View Research, between 2016 and 2027, the video streaming market will grow sixfold to reach $184.3 billion. By comparison, Netflix has 230 million subscribers, Twitch has 18 million daily users, and LiveMe already has over 100 million active users. The top broadcasters of the service can earn thousands of dollars a month.
In addition, the developer company earns money from advertising, which is confirmed by revenue for 2018 – $ 33.4 million. LiveMe provides diamonds as streamers’ virtual currency, which can be converted into dollars via Payoneer and ePay. Round-the-clock access to the platform makes it possible to work at any convenient time. Here, streamers can sing, dance, chat, draw, cook, and even have quizzes. However, everyone is not eligible to use such services and cannot receive money. Liveme is a great opportunity to express your creativity and get rewarded for it.
If you go to Liveme in Kyiv during your lunch break, you can try to watch the broadcasts aimed at the American audience. However, most of the best broadcasts are on Western European time. Marina Pavlenko is a successful Ukrainian streamer who has been doing live broadcasts since 2018, and since 2020 she has also been working in the application as a recruiter. LiveMe provides two options for streaming – standalone and contracted. Under the contract, there is a higher profitability and better organized personnel. Marina joined LiveMe as an independent user, and then received a contract. The company expanded to Ukraine in 2020 and invited her as an agent. Agents are recruiting new hosts, training and accompanying them throughout the broadcasts. They look for potential candidates on other social media, TV shows, and universities. Marina manages a team of 300 streamers and hires 15 to 20 new ones every month. Her task is to teach how to stream, work with content and appearance, and also look after analytics and functionality updates. Irina herself and her agents regularly animate streams, demanding higher quality from the hosts and recognizing their right to earn more than other users.
Hosts need to spend a minimum of 3 hours a day, and also try different airtimes to see what audiences will best receive it. Any users of the service who watch streams have the opportunity to give presenters gifts for virtual coins that can be converted into real money. For 350 diamonds, hosts hired by agents can earn $1, and agents also receive bonuses depending on the success of their wards. Streamers can earn from $59 to several thousand dollars a month. If the streams are held regularly, then the revenue can be $300 or more. Top presenters can earn up to $3,000 per month. To achieve such success, the streamer must stay in the top with the help of featuring and constantly broadcast. Such presenters can have an audience of up to 2000-3000 people, while newcomers reach an audience of up to 300-400 people. Hosts can be classified as content makers and talk hosts.
Masha, a streamer under the nickname Mash Poterash, says that the hosts are betting on a variety of talents – singing, dancing, games and others. There are also those who are trying to create a community and attract subscribers through festivals, parties and various events. This is an important goal for people who seek to find fellowship and new opportunities. The liveme service was originally intended to monetize video content, but caused controversy due to its alleged involvement in the porn industry. In May 2018, Fox News journalists discovered that female streamers under the age of 13 were undressing on the device at the request of pedophiles. As a result, the app manufacturer decided to revise its usage policy to prevent such occurrences and strengthened the moderation system. The company also removed more than 600,000 suspicious accounts and raised the legal age from 13 to 18. Now, potentially pornographic content is checked for inappropriate content using a neural network, and then sent to moderators for a decision on blocking. All suspicious accounts are processed directly by the service support service, which includes more than 1200 moderators. In addition, the service provides the ability to file a complaint against any account for adult content or insults, which leads to blocking.
Oksana Salivon, a Ukrainian streamer, says the first thing she did when she started streaming on LiveMe was to install an app for her mom’s phone so she could keep an eye on him and not be afraid for security. She also claims that the service has a high level of content moderation. However, according to her, many people still do not allow the idea of paying for this kind of content in Ukraine, believing that everything should be free. However, Oksana argues that why not treat streaming as another Netflix, and people would pay for it the same way as for movies.