But how do you convince people to spend their precious time watching your Liveme? First of all, you need to understand what attracts their attention on a psychological level.
In fact, it is necessary to create chemical reactions in the brain of the viewer. And in a broad sense, to make him experience real emotions. A combination of the right feelings will draw viewers in and take them all the way from first sight of your broadcast to the desire to share it.
1. Hook ’em up in color
Different colors evoke different feelings, and some of them can help you grab your audience’s attention.
According to the results of the study, the visual parts of the brain are most sensitive to the perception of red. When we see red, a trigger is triggered in our brain cells, causing an instant reaction and capture of attention. Other colors also have their own effects: blue gives a sense of trust and security, yellow calls for caution, black indicates luxury and exclusivity.
2. Set them on your wave
There is one way to make the viewer happy: add music. Happy listeners are engaged listeners. It turns out that listening to music activates the part of the brain responsible for those warm feelings that we feel when we play sports, eat or drink deliciously.
Music, songs, and natural sounds can effectively influence people’s feelings, but let’s not forget the associations that have developed in us along with evolution.
For example, birdsong is associated with safety because birds sing in the absence of predators.
3. And again about emotions
We’re talking about how strong emotions are in advertising. Most people believe that they make conscious choices based on their logic, but in fact, emotions determine most of the decisions we make.
Viewers will pay more attention to how you present information than to what you say. This is called the “crop effect”. It refers to the part of the brain that is responsible for emotions and decisions, helping you decide whether to dip your hand into a piranha aquarium or put on high heels for walking on the sidewalk.
Finally, people want to interact with other people, and we often do this by sharing our feelings. Liveme broadcasts with emotional content will definitely be distributed. Give your viewers a reason to share and a reason to engage with you.